Article: Telling You What You Like
Found in: Los Angeles Times
Published: September 20, 2005

I found this article interesting because it really relates to my everyday life. The article speaks about how online stores (i.e. iTunes) now have systems that will produce lists of products customers might like based on their past purchases. This relates to me because many times when I am searching for products online I find the recommended list very useful; it opens up the possibility of purchasing items I never would have thought of purchasing before. I enjoyed that the author was not biased or unfair in his writing; he presented both sides of the argument about whether these recommended lists are a good or bad concept. There were interviews with people who found them useful and encouraged the act as well as interviews with people who were skeptical about their effectiveness. This provided me with many different perspectives and points of view about the recommended list, allowing me to form my own logical opinion. The article also speaks about the social repercussions and directly applies the theory of the concept to everyday life; this draws the reader into the article because it can be applicable to their life as well (for example, Netflix and their movie recommendations).